FREE Sales Assessment
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Sales Training that Sticks
Results based sales training is an investment in changing behavior. It has a performance impact, complete with measurable increases in sales. Return on training investment (ROTI) is the relationship between the cost of delivering training programs and the specific benefits they produce.
BUT most sales training doesn’t deliver measurable ROTI. Why? Sales managers say their biggest complaints are:
- Salespeople often fail to use the information, skills, and ideas taught in the program
- Many representatives return to former bad habits
- Training is primarily motivational, which has a temporary impact
- Programs are too general. They don’t address specific needs
- They’re boring. Reps feel that they’re wasting their time
- There’s no follow up, follow through, or reinforcement of lessons learned
Our appointment ratios have significantly increased, our average dollars per sale have doubled, and our closing ratios have increased by 27%!
Jerry Petrotto, Vice President Sales, Oral-B Laboratories
Improve Performance. Training for
Sales Representatives, Sales Management and
Sales Teams
Anita Sirianni, The Professional Sales Coach, is breaking new ground with clients. She does it with her revolutionary sales training methodology called the Covering All Bases Approach™. It’s a four step way to ASSESS, TRANSFER, REINFORCE, and EVALUATE performance, the results of training, and your bottom line. The impact of this approach lasts—and that means a much better return on your training investment!
Our starting point -- we ask questions. And we listen. This is not generic, cookie-cutter, one-size-fits-all training. We investigate:
- Your skill strengths, your performance expectations, your sales goals
- How your customers want to be sold to
- Why people buy from your competitors
With this intelligence we create a program that builds on your strengths, targets your expectations and goals and responds to your customer and prospect feedback. Each program delivers targeted skill development, with practical ongoing reinforcement built right in. We will evaluate results together to track your progress.
| Improve Sales Performance -- Guaranteed Your goals might be to:
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Results Speak Volumes Since Anita’s first meeting with us our end user sales have increased by 25% For the last four classes the sales results for the first three months in the field have been growing by at least 15% in each successive class. I think the results are speaking for themselves. |
We’ll coach you to….. |
Why The Professional Sales Coach? Because a professional sales training program with guaranteed ROTI will deliver:
We’ll teach your team to attract more qualified prospects. We can show you how to gain predictable returns on your training investment. We can help your reps be seen as valuable resources and business partners to customers helping to elevate your company’s image in the marketplace. |
Anita Sirianni is located in the Southwest, and frequently works with clients in Arizona (particularly Phoenix), Southern California, New Mexico, and Colorado. And she’s happy to travel to clients wherever they are located.
